The National Latina Business Women Association

Business Tools

Business Tools



Data shows that Latina-owned businesses increased 206 percent from 1995 to 2005; the latest year for which official statistics are available, but observers said the numbers are still increasing rapidly.

About Us

About Us

NLBWA-IE’s mission is to empower Latinas to develop their business and professional goals through education and collaboration.




I am honored and humbled to be NLBWA-IE’s 2017-2019 President. Thank you to all our members, Board and sponsors for their dedication to our organization.

As a full-time working mother, wife, and entrepreneur, I understand the difficulty of achieving professional goals while maintaining a family life. In my initial years as a business owner, I struggled to find that work-home balance. Even more so, I struggled as a “double-minority” in my profession. As a young Latina business woman, I faced many challenges including developing my professional skills, establishing a high-quality reputation in my industry, and growing my business. Each day, I strive to maintain all that I have achieved in my business and grow it further. All while raising kids!

My goal as NLBWA-IE’s President is to assist other Latina business women to advance their businesses. I hope to share my experiences (even failures) with our community. I also hope to learn from other Latina business women. No one should struggle alone. I truly believe this organization is filled with women who are dedicated to each other and growing each other’s businesses. As it has been said, “Success is not a goal; it is a journey.”


Honoring Women of Excellence

Meet Us

Lucy Gallardo

Emerging Latinas Award

Yesenia Flores

Executive Trail Blazer

Martha De La Torre

Business Woman of The Year

Mary Jane Sanchez

Community Advocate of The Year

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Member of the month
Yesenia Flores
Yesenia Flores founded HRY Solutions with over 20 years of experience in the Human Resources field. She holds a Bachelor of Arts degree in Business Administration with an emphasis in Management & Human Resources. She attended the Master's Degree program in Leadership & Management at the University of La Verne. Ms. Flores is bilingual, fluent in both English and Spanish, which has allowed her to do her job effectively with all levels of employees. She has worked for both profit and non-profit companies in various industries. She is a member of several organizations, including President of the Employer Advisory Council for over 5 years and Chair of the IE SHRM/ Emerging HR Professionals. Her motto is: "A Helping Hand With Many Solutions”.