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NLBWA-IE and UCR Announce Research-Based Recommendations for Latina-Owned Businesses in the Inland Empire Following Pandemic Disruptions

Mon, July 12, 2021 8:00 AM | Faby Carrera (Administrator)

The National Latina Business Women Association Inland Empire Institute (NLBWA-IE) partnered with the University of California, Riverside’s EPIC Small Business Development Center (UCR), and School of Public Policy (SPP), to announce the release of the second phase of the Latina research study, during a virtual event on Tuesday, July 20th, 2021 at 5:00 PM PST, click here to register.

Dr. Qingfang Wang, professor in the School of Public Policy at the University of California, Riverside, and Dr. Ochoa, Associate Vice Chancellor, Technology Partnerships at the University of California, Riverside, and NLBWA-IE Chair of Education lead the project to produce a research study "COVID & Latina Businesses in Inland Southern California: Recovery and Resilience" which examines the experiences of Latina Owned Business in the Inland Empire, CA. 

Being the first research study to examine Latina Business Ownership in the Inland Empire, the fastest growing sector of small business, the second phase of the research study "COVID & Latina Businesses in Inland Southern California: Recovery and Resilience" provides insights into how Latina Owned Businesses survived the pandemic disruptions in 2020 and how they have overcome many personal and professional barriers with resilience and innovation.

Ruth Lopez Novodor, NLBWA-IE President, and Maria Molina Solano, NLBWA-IE Executive Director will host this virtual event to share the outcome of the research study that examined the experiences of over 100 Latina-Owned businesses in the Inland Empire during the pandemic disruptions and identified the necessary strategies and programs to accelerate the success of Minority Women-Owned Enterprises.

The virtual event will also include a panel discussion of featured community and industry leaders: J. Adalberto Quijada - Director, Orange County/Inland Empire District U.S.  Small Business Administration; Xiomara Peña - Vice President, Engagement, Small Business Majority; Rossina Gallegos - Director & CSR Officer of Corporate Social Responsibility at Union Bank, Cathy  Paredes - Inland Empire Market Executive at Bank of America, and Marriette Martinez - Owner of Master Your Books. 

This incredible panel will be sharing their knowledge and resources geared toward helping Latina business owners achieve success in the greater Southern California region. The virtual event will be held on Tuesday, July 20th at 5:00 PM on Zoom, click here to register. 

Join us for this one of a kind educational event as we explore the research findings on the most urgent needs for Latina-Owned Businesses, and the recommendations for peer small businesses, small business support organizations, and government agencies to foster an inclusive entrepreneurial ecosystem, equitable growth, and recovery during unprecedented times. We look forward to seeing you there. Click here to register.

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Maria Solano


Faby Carrera


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